SEO-driven Content Marketing for SaaS

Hi! I'm Pawel Grabowski, an SEO consultant and content strategist working exclusively with SaaS companies since 2014.

I work with SaaS founders and marketers to help plan and execute SEO-driven content strategies to get their products found online, increase rankings, attract relevant organic visitors, and build greater search visibility.

Before launching Smashing Copy, I ran a small software company with two products on the market. I also managed SEO for the largest chain of self-catering hotels in Europe for 5 years.

Next steps

Learn more about me and my experience, check out my three core services: SEO strategy development, SEO content writing, and content audits, and hear me explain SaaS SEO on my podcast. And then, if you think we're a fit, book a free consultation and tell me about your project.

Looking forward to that.


Image accompanying a testimonial of an SEO consultant for SaaS.

Moritz Dausinger, CEO,

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month.

What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content production, freeing me to work on other areas of the business.

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Jane Portman, CEO, Userlist

Pawel helped us launch our SEO and build it to become the primary driver of growth.

Before that, not only did we do nothing about SEO, we were mentally “shutting out” any advice about it. We simply didn’t understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.

He also helped us overcome another challenge. Before meeting Pawel, we didn’t believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn’t think that we could find universal keywords that would attract relevant traffic to us.

Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.

The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.

Thanks, Pawel.

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Greg d'Aboville, Head of Growth, Wisepops

Pawel is our go-to guy when we need help with content or SEO.

His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth.

With Pawel's help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a part of our team, not an external vendor.

I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product through SEO and content.

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