SEO and Content Marketing Consultant for SaaS

Hi, I'm Pawel, an SEO consultant for SaaS. Since 2014 I've been helping startups and established SaaS brands get their products found online, increase website rankings, and drive more organic traffic and leads.

Learn more about who I am and my experience and get in touch to discuss how I could help you too.

SEO and content marketing consultant for SaaS.

Why hire me: 12 years of SEO experience • Working exclusively with SaaS companies since 2014 •  Marketing background

SaaS companies like yours get my help when fighting to put their brands at the top

Image accompanying a testimonial of an SEO consultant for SaaS.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content production, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Just some of the companies I've worked with

SaaS companies I've helped as an SEO consultant.

SEO and content marketing consultant for your SaaS

Photo of Pawel Grabowski, SEO consultant and content marketing consultant for SaaS.

Hi, my name is Pawel Grabowski. I am an SEO and content marketing consultant for SaaS.

I launched Smashing Copy with you in mind – a busy marketer or founder who needs to:

  • Increase search engine rankings
  • Drive greater organic traffic
  • Engage your target audience and generate more leads and signups, and
  • Outrank more established competitors

But let me tell you specifically what makes me a good fit to work on your SEO and content.

I have the experience to plan SEO and content strategies that drive rankings and revenue

I have 12 years of professional SEO experience. Plus, I have been writing SEO-driven content for SaaS brands exclusively since 2014.

My small in-house team of amazing SaaS writers shares a similar experience. Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies like yours.

I get SaaS like no other too

That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

Plus, I've been helping SaaS brands for quite some time

I’ve been in business for 12 years, and I’ve been working exclusively with B2B SaaS companies since 2014.

My first client was (later acquired by AuthorityLabs). Since then, we’ve worked with over 40 SaaS companies, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as amazing new startups.

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, and optimized their existing content to maximize its search potential.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

With my help you will...

  • GET YOUR SaaS FOUND ONLINE. I’ll help you establish topical authority and position your SaaS along the entire buyer’s journey with SEO strategy and content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. You’ll grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. My content will help you engage visitors who are interested in your product and convert them into your funnel.
  • OUTRANK MORE ESTABLISHED COMPETITORS. My research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

Startups and established SaaS brands have hired my team and I to grow their businesses

Here's an example of traffic our client receives with just one piece of content we wrote for them

Analytics data showing traffic to a piece of content.

Here's feedback from another client sharing some of the results we delivered for them

An image showing SaaS consulting client.

Pawel is fantastic! Him and his team helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Mader, SEO and Content Team Lead,

How I help you leverage SEO and content to grow your SaaS

I specialize in planning and delivering SEO-based content strategies that combine engaging copywriting and advanced SEO practices to help you dominate search results and attract potential users.

And I have a proven workflow to make it happen.

1. Audience Research and SEO Strategy Development


  • Search landscape analysis
  • Competitive analysis
  • Keyword research
  • Content audit
  • 12-month content strategy
SaaS SEO strategy development process.

First, I work with you to define your goals and create a tailored content marketing strategy.

I, then, research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. I then prepare the content strategy, based on our findings, and build the monthly content calendar for your SaaS.

2. SEO Content Creation


  • Extensive SERP analysis for each piece
  • Semantic keywords analysis
  • Content brief and outline creation
  • Headline variations
  • Screenshots and visuals for each piece
  • Custom calls to action
SaaS content writing process 2

Next, my team and I implement the strategy, writing your SEO content every month and measuring its impact.

We create content briefs and let you review each outline before we begin writing. You also review the draft and have a chance to add or edit things before publication.

3. Content Optimization and SEO Consulting


  • On-page SEO optimization
  • Building content hubs, strengthening internal linking
  • Existing content improvements
SaaS content on-page optimization process.

Each content we create for you goes through extensive optimization to ensure that it will get picked up by Google and rank for its target keywords.

We also interlink it with relevant assets to reinforce the site’s structure and create strong topical relevance. We submit the content to your CMS and leave it for you to publish.

4. Results Analysis and Campaign Optimization


  • Continuous performance analysis
  • Content updates to improve rankings and traffic
  • Conversion analysis and optimization
  • Monthly check-in calls
SaaS SEO performance analysis.

Finally, I monitor the performance of your content – rankings, traffic, and other metrics you care about – and report on your progress monthly.

I also schedule monthly check-in calls with you to give us both a chance to catch up on anything pending and discuss new ideas for the strategy.

Why SaaS startups trust us with their SEO and content production month after month after month

SaaS SEO & Content Experts

I’ve been helping SaaS companies with SEO and content since 2014 and, as a result, I know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.

Small & Nimble

We’re a small, boutique company. There is only me plus two amazing writers in the company, actually, and I see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.

Personal Approach

Because I run a small consulting business, I become personally invested in your success. To me, you are never just another account on the books. Instead, I give everything when fighting to put you at the top.

What my clients say

Another image of our client for whom we wrote SEO content.

Pawel and his team are  fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,

A happy SEO copywriting client.

Pawel, you did more than filling a content need for us; you got results!

Both pillar pages you guys wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.

Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot

Another happy client of a SaaS content production company.

Smashing Copy is our go-to SEO content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,

A picture of a marketing manager enjoying the content we wrote for them.

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Still wondering whether we're a fit?

See how I approach SaaS SEO

Every SEO is different. We all approach planning and delivering SEO content strategies in our unique ways.

Check out how I do it, and see if my way of thinking of SEO matches what you'd expect from your SEO partner.

See my SaaS SEO guide

Request our intro pack

I'll reply within 24 hours and send you a link to my Intro Pack.

The document will tell you everything you need to know about me and Smashing Copy, the value we deliver to SaaS brands like yours, our rates, and more.

Request the intro pack

Check out our portfolio

Take a look at the content we created for other clients. See if our writing style and the way we communicate information matches how you'd like to talk about your brand.

If so, we'd probably work very well together.

View our portfolio

Smashing Copy Ltd. (reg no. 721545) is a boutique SEO and content marketing firm for SaaS run by SEO consultant, Pawel Grabowski. We plan and create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads from Google.