Hi, I'm Pawel, an SEO consultant for SaaS. Since 2014 I've been helping startups and established SaaS brands get their products found online, increase website rankings, and drive more organic traffic and leads.
Learn more about who I am and my experience and get in touch to discuss how I could help you too.
Why hire me: 12 years of SEO experience • Working exclusively with SaaS companies since 2014 • Marketing background
I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content production, freeing me to work on other areas of the business.
Moritz Dausinger, CEO, Refiner.io
Hi, my name is Pawel Grabowski. I am an SEO and content marketing consultant for SaaS.
I launched Smashing Copy with you in mind – a busy marketer or founder who needs to:
But let me tell you specifically what makes me a good fit to work on your SEO and content.
I have 12 years of professional SEO experience. Plus, I have been writing SEO-driven content for SaaS brands exclusively since 2014.
My small in-house team of amazing SaaS writers shares a similar experience. Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies like yours.
That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.
Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.
As a result:
I’ve been in business for 12 years, and I’ve been working exclusively with B2B SaaS companies since 2014.
My first client was SERPs.com (later acquired by AuthorityLabs). Since then, we’ve worked with over 40 SaaS companies, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as amazing new startups.
For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, and optimized their existing content to maximize its search potential.
As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.
Pawel is fantastic! Him and his team helped build our blog from scratch, and what a job they've done!
Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.
Their other content performs at a similar level.
Jedrzej Mader, SEO and Content Team Lead, Tidio.com
I specialize in planning and delivering SEO-based content strategies that combine engaging copywriting and advanced SEO practices to help you dominate search results and attract potential users.
And I have a proven workflow to make it happen.
Deliverables:
First, I work with you to define your goals and create a tailored content marketing strategy.
I, then, research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. I then prepare the content strategy, based on our findings, and build the monthly content calendar for your SaaS.
Deliverables:
Next, my team and I implement the strategy, writing your SEO content every month and measuring its impact.
We create content briefs and let you review each outline before we begin writing. You also review the draft and have a chance to add or edit things before publication.
Deliverables:
Each content we create for you goes through extensive optimization to ensure that it will get picked up by Google and rank for its target keywords.
We also interlink it with relevant assets to reinforce the site’s structure and create strong topical relevance. We submit the content to your CMS and leave it for you to publish.
Deliverables:
Finally, I monitor the performance of your content – rankings, traffic, and other metrics you care about – and report on your progress monthly.
I also schedule monthly check-in calls with you to give us both a chance to catch up on anything pending and discuss new ideas for the strategy.
I’ve been helping SaaS companies with SEO and content since 2014 and, as a result, I know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.
Because I run a small consulting business, I become personally invested in your success. To me, you are never just another account on the books. Instead, I give everything when fighting to put you at the top.
Pawel and his team are fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!
Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.
Their other content performs at a similar level.
Jedrzej Meder, SEO and Content Team Lead, Tidio.com
Pawel, you did more than filling a content need for us; you got results!
Both pillar pages you guys wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.
Thank you!
Jami Oetting, Director, Brand & Editorial, HubSpot
Smashing Copy is our go-to SEO content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.
With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.
Greg d’Aboville, Head of Growth, WisePops.com
We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.
Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.
Kate Pletneva – Marketing Manager, SEMrush
Every SEO is different. We all approach planning and delivering SEO content strategies in our unique ways.
Check out how I do it, and see if my way of thinking of SEO matches what you'd expect from your SEO partner.
I'll reply within 24 hours and send you a link to my Intro Pack.
The document will tell you everything you need to know about me and Smashing Copy, the value we deliver to SaaS brands like yours, our rates, and more.
Take a look at the content we created for other clients. See if our writing style and the way we communicate information matches how you'd like to talk about your brand.
If so, we'd probably work very well together.
Smashing Copy Ltd. (reg no. 721545) is a boutique SEO and content marketing firm for SaaS run by SEO consultant, Pawel Grabowski. We plan and create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads from Google.
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