SEO-driven Content Marketing for SaaS

Hi! I'm Pawel Grabowski. I'm an SEO consultant and content strategist for SaaS.

I have 12 years of professional SEO experience and I have been helping SaaS brands create SEO content exclusively since 2014.

Together with my small team of amazing SEO copywriters, I help SaaS startups like yours get their products found online, increase rankings, attract relevant organic visitors, and get more signups and leads with SEO and content.

But before I show you how I do it, I need to make one thing clear...

You are so darn right to seek professional help with creating SEO content...

Every day, countless SaaS brands turn to content, after all. They use it to fuel their SEO strategies, drive rankings, and ultimately steal your audience’s attention.

Those brands publish stimulating blog posts, long-form content and build content hubs to secure top Google rankings, dominate the search results, and position their brand along the entire customers’ journey.

The only way to beat them, as I’m sure you know already, is by being even more strategic about SEO and creating content that matches user’s and search engine’s intent better.

Which is exactly what I help you to do.

The SEO and content consultant for your SaaS

You know, it's hard not to feel like Chandler Bing when you're in SEO.

To most people what I do is as mysterious as  the lovely TV show character's job. (And most of them also think that it's got something to do with numbers...)

Well, they're right to some degree. I do look at a quite a volume of data every day. But there's more to it, obviously.

So, when people ask me what I do, I explain that a.) I help SaaS startups acquire new users and grow their revenue, and b.) that I do it with SEO and content.

Now, I agree, the answer may sound a little vague at first. But read it again and you'll notice that it contains insights into what you can expect from working with me.

Because you see, I basically do everything that's needed to deliver the very results you're after.

In other words, I take care of the hard work.

All you do is approve.

And I've delivered some pretty good results. For example:

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Moritz Dausinger, CEO,

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month.

What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content production, freeing me to work on other areas of the business.

Jedrzej Meder, SEO and Content Lead, Tidio

Pawel is fantastic! He helped build our blog from scratch, and what a job he's done!

Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

His other content performs at a similar level.

What makes me unique

There are so many SaaS content agencies on the market today. You can choose from companies in different shapes and sizes, really. But very few of them come close to my expertise and experience in SaaS SEO.

Interested in working with me? Great! Here's what to do next

Get to know me better. Learn more about me and my experience. Also, check out how I deliver value to SaaS startups like yours. Finally, hear me explain SaaS SEO on our podcast.

And then, if you think we're a fit, book a free consultation to tell me about your project.

Looking forward to that.


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Jane Portman, CEO, Userlist

Pawel helped us launch our SEO and built it to become the primary driver of growth.

Before that, not only did we do nothing about SEO, we were mentally “shutting out” any advice about it. We simply didn’t understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.

He also helped us overcome another challenge. Before meeting Pawel, we didn’t believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn’t think that we could find universal keywords that would attract relevant traffic to us.

Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.

The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.

Thanks, Pawel.

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Greg d'Aboville, Head of Growth, Wisepops

Pawel and his team are our go-to agency when we need help with content or SEO.

Their vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth.

With Pawel and his team's help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, they are super easy to work with and always feels like a part of our team, not an external vendor.

I’m happy to recommend Smashing Copy to any other SaaS marketer looking for help with growing their product through SEO and content.

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