SEO consulting for SaaS and tech startups

My SEO consulting services in a nutshell:

• I work with early to mid-stage startups and help clients get their products found online, improve search visibility, and scale organic user acquisition.  
• I typically work with a handful of clients for extended periods of time, and own their entire SEO programs.
• My typical client engagements include a mix of SEO strategy, campaign maintenance, and execution, with final set of deliverables depending on the client's goals and team structure.

And here's the complete info:

Types of businesses I help

I specialize in working with early to mid-stage SaaS and tech startups. Generally, my clients fall into one of three categories:

• Early stage startups with product-market fit, initial revenue and some organic presence they've built themselves and now seek professional help to take their SEO to the next level.
• Established startups with significant traffic and existing rankings that need help with evaluating and improving their results so far, and planning new initiatives.
• New SaaS companies that have validated their product idea already, have initial paying customers, and want to start building their search visibility early on.

I typically do not work with pre-launch SaaS or tech companies, or startups without product-market fit and at least some paying customers.
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I also do not start new engagements if a company is planning to redo their website in the nearest future or is in the process of doing so. In such instance, I always recommend waiting for the new site to be live before starting any SEO program. (Having said that, I am happy to audit the new site from the SEO perspective before or shortly after it goes live.)

What I do

Each of the three client categories requires a slightly different approach and set of services. However, there are also certain deliverables included in every client engagement. These include:

• Setup (incl. analytics, GSC, etc.)
• Site audit
• Content audit
• Market and competitive research
• Keyword research and SEO strategy development
• SEO content calendar development, including topic ideas, meta tags and other on-page elements for every content asset
• Content briefs including all the information a writer needs to create a well-optimized piece of content
• Reporting and performance analysis
• Training
• Processes documentation, ongoing SEO support, and more.

How I work

I provide a mix of strategy, maintenance, and execution, with the final set of deliverables depending on the client's needs.

Overall, however, I work with clients in two ways:

For most clients, I take on a role of an SEO strategist and focus on planning and overseeing the SEO program.

These clients typically have internal or external resources to create the content or build links. For these clients, I plan and lead the entire SEO program with those resources and work on various SEO-specific deliverables (like on-page improvements, audits, or performance analysis and planning.)

EXAMPLE: I helped an established SaaS company with a significant online presence, and a large number of content assets ranking already whose in-house writing team found themselves struggling to identify new valuable topics to cover.

The engagement included a complete performance audit, market, audience, and competitive analysis, customer needs analysis, and conducting keyword research and topic planning that resulted in an 18-month content calendar.

I also managed the initial implementation, and spent 6 months improving the performance of the existing content while the company continued to produce new content I identified in the strategy.

However, I can also get more involved in the execution.

Typically, this happens with companies without any existing resources like content writers. For those clients, I also create some initial content, particularly the highly-critical SEO assets, and provide additional services to help them execute the strategy. Overtime, I also develop processes to help them take over the strategy in-house and assist with hiring relevant team members.

EXAMPLE: I helped a startup in email automation niche understand their overall SEO opportunity, build a 2-year SEO content plan, wrote the initial bulk of content to target the most valuable commercial keywords, and built processes for the founders to take over.

EXAMPLE: I also helped a SaaS startup in a real estate niche identify new opportunities to reach new customers through organic search, developed an SEO strategy, and created all that content over the span of 18 months.

Wondering whether we're a fit?

• See how I approach SaaS SEO. Every SEO is different. We all approach planning and delivering SEO content strategies in our own unique ways. So, check out my guide to SaaS SEO to learn how I do it, and to see if my way of thinking of SEO aligns with what you'd expect from your SEO partner.
• Check out my podcast. Sometimes, the easiest way to get to find out whether a consultant is a fit is to hear them explain the concepts behind what they do. I just launched a podcast on SaaS SEO. Check it out and hear me explain the different aspects of SEO for SaaS brands.
• Request my intro pack. The document will tell you everything you need to know about me and my services, the value I deliver to SaaS brands like yours, my rates, and more. Request it here.