Content Creation Agency for SaaS

Smashing Copy is a full-service SaaS content creation agency. We plan and create SEO-driven content that helps companies like yours drive more traffic and leads from search engines.

SaaS content marketing agency focusing on SEO.

Why hire us: 12 years in business8 years of working exclusively with SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters

We help SaaS companies like yours get more traffic and leads with powerful content marketing strategies

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

Why we’re the right content creation agency for your SaaS

Smashing Copy is a boutique content creation agency working exclusively with SaaS companies.

Here’s what makes us the agency of choice for startups and established SaaS companies alike.

We have the experience to create content programs that drives rankings and revenue

We’re a small team of SEO strategists and content creation experts, with experience levels ranging from 11 years in the SEO industry to 3 years of content development.

Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies.

We have worked in SaaS in previous roles

We’ve been on your side of the fence. For example, our founder, Pawel, has experience in running a SaaS company, working as a marketer in a SaaS company AND, he’s got a background in SaaS marketing as well.

Before launching Smashing Copy, Pawel ran a small software company with three products on the market. He also worked as a marketing manager at, a rank tracking software (acquired.) Finally, he also has MSc in Marketing and wrote his dissertation on SaaS.

As a result:

  • We understand the dynamics of selling software products.
  • We also know how SaaS customers look for and engage with products online, and
  • Our background and experience in promoting software products help us envision a roadmap for reaching your business goals.

Plus, we've been helping SaaS brands for quite some time too

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

For most of our clients, we’ve been writing content on a monthly basis to helped them rank on page 1 for targeted keywords. For many, we’ve also planned and implemented the entire inbound marketing campaign – From developing a content strategy, optimizing existing content, to creating new assets to drive rankings and leads.

As a result, we know what works and what doesn’t for SaaS brands and hold nothing back when fighting to put you at the top.

How we approach creating SaaS content to help you win

We combine strategy, SEO, and copywriting expertise to help SaaS companies like yours get found online, boost rankings, increase organic traffic, and sign up demos and trials.And over the years, we’ve perfected a workflow to make it happen

Step 1. Audience Research, Market Analysis, and Strategy Development

We start every new client engagement by working closely with them and their marketing teams to:

  • Define their goals
  • Identify the biggest selling points of their product,
  • Understand their audience and the pain points that drive them to search for such a tool.

Aside from that, we also conduct extensive keyword research, analyze your target audience, and even take a look at your competition too to discover topics and keywords you should be ranking for.

We then prepare the content strategy outlining how we want to guide your prospects through the buyer’s journey with content, and convert them into signups.

Step 2. Content Creation

With the monthly content plan at hand, we begin creating high-quality content for you.

Important to note – We do not outsource any content creation. We write all content pieces in-house, using our extensive SEO and content writing knowledge and experience.

Naturally, you have a say in the process too – You review each outline before we begin writing, review drafts, and have a chance to add or edit things before publication.

Having said that, we do all the heavy lifting. All you do is approve.

Step 3. SEO Optimization

Each piece of content we create for you goes through extensive on-page optimization to ensure that Google will pick it up, and rank it for its target keywords.

We also interlink your content with relevant pages to build relevant content hubs and create strong topical relevance.

Step 4. Ongoing Performance Monitoring and Campaign Optimization

One of the things that make us different from other content and marketing agencies is our background and focus on SEO.

For example, we never just publish your content and hope for the best. Instead, we continuously monitor each content asset’s performance. We, then, revisit underperforming pages regularly to continue improving their rankings and traffic levels.

We keep you in the loop too. We also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy. Finally, when working with us, you get access to an SEO dashboard to monitor the effect of our work on your business in real-time.

Smashing Copy is a fantastic content creation agency. Pawel and his team helped build our blog from scratch, and what a job they’ve done! Just one piece of the content they created ranks on pos.1 for all target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead

Why SaaS startups trust us with their SEO and content marketing month after month after month

SaaS SEO & Content Experts

We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.

Small & Nimble

We’re a small, boutique SaaS content agency. There are only four people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.

Personal Approach

Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.

What our clients say

Pawel is a fantastic content writer for SaaS. He helped build our blog from scratch, and what a job he’s done!

Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

His other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,

Pawel, you did more than filling a content need for us; you got results!

Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.

Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot

Smashing Copy is our go-to SaaS content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,

Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.

All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.

Massimo Cheruzzi, CEO, AdEspresso

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Pawel delivers brilliant copy and content, precisely to the brief and always on time.

He knows his craft, and his work process makes it super easy to work with him.

Honestly, if you’re in SaaS and need copy or content that will drive results, look no further. Pawel is the guy you’ve been looking for.

Lucjan Kierczak, Head of Marketing, Survicate

Smashing Copy is a boutique content marketing agency for SaaS. We create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads.