Research and Strategy

Keyword Research #1: Topics vs. Keywords

Discover the biggest challenge SaaS companies face when conducting keyword research, and how to overcome it.

What you'll learn 💡

  • What does it mean to research keywords
  • Why SaaS marketers often struggle with finding profitable phrases to target
  • Why researching actual keywords shouldn't be the first thing you do in the process
  • The difference between topics and keywords, and how it affects your keyword research process

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Thank you! 🙌

Resources mentioned 🛠️