SaaS Content Writers | Content Writing Services for SaaS

Grow your SaaS with amazing SEO-driven content that ranks and converts

Hi, we're Smashing Copy, a boutique content writing firm for SaaS. We plan and create SEO-focused content that helps get your SaaS found online, boost search engine rankings, attract more visitors from Google search, and acquire insane amounts of new leads. 

SaaS content writers and content writing firm for SaaS.

Why hire us: 12 years in business8 years of writing great content exclusively for SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters • All content done in-house

Content writing services designed to grow your SaaS

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO, Refiner.io

Trusted by some of the most respected B2B SaaS brands

SEO-focused content for SaaS

Your SEO content strategy delivered by professionals with 12 years of SEO  experience

We handle everything - from strategy to production and more, so that you can focus on other aspects of running your SaaS.

Monthly SEO content production that’s completely hands-free for you

We research, strategize, write, and optimize your content each month. Then, we leave it for you in your CMS for final review and publication.

No outsourcing. All content created in-house

We don’t have lists of freelancers and do not outsource any work.

We produce all content in-house which means that when working with us, you get direct access to all our expertise and experience.

Learn more about us

We're here to help you solve quite a problem…

You see, you absolutely must create SEO-driven content

No, I’m saying this to scare you. My statement is based on a simple fact:

SaaS SEO is primarily a content-led strategy

Think about it. Online stores emphasize ranking category and product pages and enriching their listings with Schema.org to boost the SERP presence and attract the buyer’s attention.

The competition for that attention is fierce, and their SEO strategies must reflect that.

Local businesses focus on local search and Maps results because that’s where potential clients look for them.

But for SaaS companies, it’s the content that connects them with potential users across the entire buyer’s journey.

Here’s how it works.

First of all, you aim to attract visitors with four specific buyer intents:

  • People are ready to buy a software solution to solve their problems. These people know exactly what problem they need to overcome. They also know that to do it, they need software like yours.
  • People looking for you, specifically. Those customers have selected your software as the solution to their problem.
  • People evaluating different software solutions. These customers know that various software solutions exist and can help them. But they haven’t decided which one is best for them yet.
  • People not looking for any software but struggling with problems that your software helps eliminate. This customer group is at the early stages of its buyer journey. These people don’t think about software yet. Instead, they focus their attention on understanding the problem and potential solutions available. Much of your blog content, for example, will gear toward these people.

In most cases, those people do not google for a SaaS company’s address, phone number, or email, much as you would do when searching for a solicitor or a dentist.

Those people search for content.

They scout the web for blog posts that can help them understand their problem better.

They search for software listicles, landing pages, or comparison pages to discover the different software options on the market.

They might even google alternatives to your (or your competitor’s) product.

And so, it is the content that offers the greatest potential to drive your growth and revenue.

The problem?

Well, finding a great content team isn't actually that simple, is it?

To position a SaaS product in front of its target audience, build search visibility, and engage and attract organic visitors, you need someone who:

  • Understands the SaaS audience’s behavior and expectations
  • Knows how your potential customers search for information, and
  • Has a business-minded approach to SEO and content, focusing on delivering commercial wins rather than just the rankings.

Luckily, I and my team of amazing SaaS writers tick all the boxes.

Photo of Pawel Grabowski, content strategist and SaaS content writer.

Hi, my name is Pawel Grabowski. I’m a content strategist and content writer for SaaS.

I combine 12 years of professional SEO experience with seven years of writing SEO-driven content for SaaS brands exclusively.

Together with my team, we write content for SaaS brands to help them rank for more high-value keywords and attract relevant traffic and leads.

Here are just a few results our content produced for clients:

  • 250+ visits per day, every day, from just a single commercial SEO landing page
  • 205% increase in search engine traffic in the first 6 months of content production
  • 511% increase in Google first-page rankings YoY with an SEO-focused content strategy

Here's an example of traffic our client receives with just one piece of content we wrote for them

Analytics data showing traffic to a piece of content.

Here's feedback from another client sharing some of the results we've delivered for them

Pawel and his team are  fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Mader, SEO and Content Team Lead, Tidio.com

With our help you will...

  • GET YOUR SaaS FOUND ONLINE. Position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. Grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. Engage with visitors who are interested in your product and convert them into your funnel
  • OUTRANK MORE ESTABLISHED COMPETITORS. Our research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

How we help you leverage SEO and content to grow your SaaS

Strategy & Planning

Content Production

  • Blog posts
  • Long-form content
  • SEO pillar pages
  • Content hubs
  • eBooks and other lead magnets

SEO Consulting

  • Site and content audits
  • Content refresh
  • Content pruning
  • Performance monitoring and campaign optimization

Why SaaS startups trust us with their SEO and content marketing month after month after month

Extensive experience in SaaS

I’ve been working exclusively with SaaS brands since 2014.
As a result, not only do I get SaaS products, I also understand how your customers search for potential solutions, and what motivates them to choose one SaaS product to another.

Working in SEO since 2010

I’ve been working in SEO since 2010. Since I started, I had the privilege of working both in-house, in an agency, and directly with clients on their SEO and content programs, and have learnt a ton about building and increasing the search visibility.

Personal approach to client engagements

Because I run a small consulting business, I become personally invested in your success. To me, you are never just another account on the books. Instead, I give everything when fighting to put you at the top.

What our clients say

Pawel and his team are  fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead, Tidio.com

Pawel, you did more than filling a content need for us; you got results!

Both pillar pages you guys wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.

Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot

Smashing Copy is our go-to SaaS content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth, WisePops.com

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Still wondering whether we're a fit?

See how I approach SaaS SEO

Every SEO is different. We all approach planning and delivering SEO content strategies in our unique ways.

Check out how I do it, and see if my way of thinking of SEO matches what you'd expect from your SEO partner.

See my SaaS SEO guide

Check out my podcast

Sometimes, the easiest way to get to find out whether a consultant is a fit is to hear them explain the concepts behind what they do.

I just launched a podcast on SaaS SEO. Hear me explain how to optimize SaaS websites on the show.

Check out my podcast

Request my intro pack

I'll reply within 24 hours and send you a link to my Intro Pack.

The document will tell you everything you need to know about me and my services, the value we deliver to SaaS brands like yours, my rates, and more.

Request the intro pack

SaaS content writing FAQ

Smashing Copy Ltd. (reg no. 721545) is a boutique SEO and content marketing firm for SaaS run by SEO consultant, Pawel Grabowski. We plan and create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads from Google.