SEO Agency for SaaS

Smashing Copy is a boutique SEO agency for SaaS. We help startups like yours drive more leads and revenue from organic search with targeted SEO and content marketing strategies.

SaaS content marketing agency focusing on SEO.

Why hire us: 12 years in business8 years of working exclusively with SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters

SaaS startups like yours get our help when boosting their organic growth

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

The SaaS SEO team to drive your organic traffic, leads, and revenue

Photo of Pawel Grabowski, SEO consultant and content strategist for SaaS.

Hi, my name is Pawel Grabowski. I am an SEO consultant and content strategist for SaaS.

I combine 11 years of professional SEO experience with 7 years spent helping SaaS brands exclusively.

My small team of amazing SEO copywriters shares a similar experience. Together, we deliver incredibly powerful content-driven SEO strategies for B2B SaaS companies.

But let me tell you specifically why we’re the best SEO agency for your SaaS:

First, we have the experience to plan SEO strategies that drive rankings and revenue

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked long-term with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

We get SaaS like no other too

That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

With our help you will...


We’ll help you establish topical authority and position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.


You’ll grab top rankings and attract valuable traffic month after month.


Our content will help you engage visitors who are interested in your product and convert them into your funnel


Our research-based and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

SEO Services for SaaS

SEO (search engine optimization) is by far the most effective and profitable marketing channel for SaaS.

Fantastic research by a friend of mine, the brilliant SaaS SEO consultant, Mike Sonders discovered that for SaaS brands, organic search is the primary source of quality traffic, beating other traffic sources like email or social media.

This suggests that the right SEO strategy will help your startup drive organic traffic to the site, and generate qualified leads.

We offer a full suite of SEO and content marketing services for SaaS startups to help your website rank on the first page of Google, drive brand awareness, and increase the number of leads and sales you generate.

Keyword research

We find the most profitable keywords you should be ranking for and develop your SEO strategy.

Technical SEO and content audits

We identify and fix technical and on-page issues that prevent your pages from ranking well.

SEO content marketing

We produce SEO-driven content for your SaaS to drive rankings and traffic.

Monitoring and analysis

We monitor performance and adjust the campaign to deliver the results you’re after.

Talk to us about your needs. You’ll find that working with us is simple and fun. We’re easy to reach, and we respond fast when you need our help or advice. Plus, our processes and playbooks guarantee that our work achieves the performance levels you’re after.

“Pawel and his team exceeded my expectations by a long shot on this project. In a short time, they provided us with a very thorough evaluation of where our site is currently, where some quick wins are, and developed a solid SEO content marketing strategy for us. Now my team and I have a reliable roadmap to improve our traffic and signups from Google. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”

Craig Hewitt, CEO,

Our proven SEO workflow

Here's how we help you leverage SEO to grow your SaaS

Kick off an onboarding

We begin by learning everything about your business, from your target market and goals to collecting data about your site’s performance.

Research and strategy development

Next, we research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. We then develop the SEO strategy and build the monthly content calendar for your SaaS.

Technical recommendations

Along with the strategy, we also deliver a list of technical recommendations to improve the site’s SEO performance. Then, we either work with your development team to implement those or assist them from the sidelines.

SEO content production

SaaS SEO is primarily a content-led strategy. Because of that, a lot of our focus is on creating high-quality SEO-driven content that gets picked up by Google and attracts organic traffic.

Lead generation

We also advise you on the best ways to convert organic traffic and implement various lead generation strategies to increase conversion rates.

SEO content production

Finally, we continuously monitor the performance of the strategy and adapt our actions to deliver the results you’re after.

Why SaaS startups trust us with their SEO and content marketing month after month after month

SaaS SEO & Content Experts

We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.

Small & Nimble

We’re a small, boutique SaaS content agency. There are only four people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.

Personal Approach

Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.

What our clients say

Pawel is a fantastic content writer for SaaS. He helped build our blog from scratch, and what a job he’s done!

Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

His other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,

Pawel, you did more than filling a content need for us; you got results!

Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.

Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot

Smashing Copy is our go-to SaaS content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,

Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.

All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.

Massimo Cheruzzi, CEO, AdEspresso

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Pawel delivers brilliant copy and content, precisely to the brief and always on time.

He knows his craft, and his work process makes it super easy to work with him.

Honestly, if you’re in SaaS and need copy or content that will drive results, look no further. Pawel is the guy you’ve been looking for.

Lucjan Kierczak, Head of Marketing, Survicate

Smashing Copy is a boutique content marketing agency for SaaS. We create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads.