Freelance SEO Copywriter for SaaS

SEO copywriter for SaaS.

Hi, I'm Pawel Grabowski. I'm an SEO copywriter and content strategist working exclusively with SaaS brands since 2014.

I help SaaS founders and marketers create more SEO-friendly content to increase rankings, attract more relevant traffic, and boost organic growth.

Before starting my freelance SEO copywriting practice, I ran a small software company with two products on the market. I also managed SEO for the largest chain of self-catering hotels in Europe for 5 years.

Next steps

Learn more about me and my SEO experience, check out my SEO content writing services, or hear me explain SaaS SEO on my podcast. And if you feel that I'm the SEO copywriter for you, book a free consultation and tell me more about your project.

I'm looking forward to that.


Jami Oetting, Director, Brand & Editorial, HubSpot

Pawel, you did more than fill an SEO copywriting need for us; you got results!

Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month.

You made it easy for me to know what you needed with an easy onboarding and education process. You were invaluable during the process by providing expertise on the subject matter.

Thank you!

A little more about myself...

I am an SEO expert with over 12 years of experience who also writes amazing SEO-driven copy.

In fact, I started my career as an SEO and discovered that I can also write engaging content and copy later.

Since then, I've helped some of the leading brands – HubSpot, AdEspresso, SEMrush, or Close, to name a few – as well as many startups gain higher rankings and generate more organic leads with SEO content.

On top of that, I also have a personal experience in running a SaaS brand AND a background in SaaS marketing.

As a result:

Jedrzej Meder, SEO and Content Lead, Tidio

Pawel is fantastic! He helped build our blog from scratch, and what a job he's done!

Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

His other content performs at a similar level.

My SEO copywriting services

Here's what sort of SEO copy I can deliver for your SaaS:

  • SEO blog content
  • Long-form content
  • SEO pillar pages
  • Whitepapers and eBooks
  • SEO landing pages
  • Other SEO copy
Image accompanying a testimonial of an SEO consultant for SaaS.

Greg d'Aboville, Head of Growth, Wisepops

Pawel and his team are our go-to agency when we need help with content or SEO.

Their vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth.

With Pawel and his team's help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, they are super easy to work with and always feels like a part of our team, not an external vendor.

I’m happy to recommend Smashing Copy to any other SaaS marketer looking for help with growing their product through SEO and content.

Samples of work

Tania German, Director of Marketing, seoClarity

Pawel does an amazing job with our content production.

Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.

I appreciate the most his ability to get the content done with the little direction within the process.

Wondering if I'm the right SEO copywriter for your project?

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