SEO Copywriter for SaaS

SEO copywriting services designed to help scale your SaaS

Smashing Copy is an SEO copywriting agency for SaaS brands. We help you rank better, grow your traffic and generate more leads with SEO-focused content.

SaaS content marketing agency focusing on SEO.

Why hire us: 12 years in business8 years of working exclusively with SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters

Companies like yours turn to us for great SEO copywriting that drives results

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

“Pawel, you did more than fill an SEO copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

Why choose us to write your SEO copy

Pawel Grabowski - Freelance SEO Copywriter for SaaS.

Hi, my name is Pawel Grabowski. I am the founder and principal SEO copywriter here at Smashing Copy.

Let me tell you why we’re the SEO copywriting agency for your SaaS.

First, we have incredible SEO experience and expertise

I am an SEO expert with over 12 years of experience. In fact, I started my career as an SEO and discovered that I can also write engaging content and copy later.

My team shares a similar experience, and our background ensures that whatever content or copy we create for you – blog posts, long-form content, pillar pages, or lead magnets – has been designed to both engage your users and meet Google’s criteria for content worth promoting on the first page of the search results.

We also have experience in writing SEO copy for demanding markets

We’ve helped some of the leading brands – HubSpot, AdEspresso, and others – gain higher rankings and generate more organic leads with SEO content.

On top of that, I also have a personal experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I also know how SaaS customers look for and engage with products online, and
  • My background and experience in promoting software products help us envision a roadmap for reaching your business goals.

Plus, we've been writing SEO copy for a very long time

Smashing Copy is not a new entrant to the market.

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

Pawel and his team helped build our blog from scratch, and what a job they’ve done! Just one piece of the content they created ranks on pos.1 for all target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead

SEO Copywriting Services

Blog content

Build your authority with amazing blog content that’ll captivate your audience

Long-form content

Connect with your audience with long-form, educational content engineered to rank

SEO pillar pages

Dominate the entire keyword landscape with long-form pillar pages

Website content

Create web pages that are fully optimized to dominate your target search terms

Why SaaS startups trust us with their SEO and content marketing month after month after month

SaaS SEO & Content Experts

We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.

Small & Nimble

We’re a small, boutique SaaS content agency. There are only four people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.

Personal Approach

Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.

What our clients say

Smashing Copy is our go-to SEO copywriting agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,

Pawel is one of the best SaaS SEO copywriters we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.

All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.

Massimo Cheruzzi, CEO, AdEspresso

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Pawel delivers brilliant copy and content, precisely to the brief and always on time.

He knows his craft, and his work process makes it super easy to work with him.

Honestly, if you’re in SaaS and need copy or content that will drive results, look no further. Pawel is the guy you’ve been looking for.

Lucjan Kierczak, Head of Marketing, Survicate

Smashing Copy Ltd. (reg no. 721545) is a boutique SEO and content marketing firm for SaaS run by SEO consultant, Pawel Grabowski. We plan and create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads from Google.