Here's how I help you leverage SEO and content to grow your SaaS

I combine engaging copywriting and advanced SEO practices to help you dominate search results and drive targeted search traffic to your site.

And I have a proven workflow to make it happen.

Stage 1. Audience research and development of your SEO content strategy

First, I work with you to define your goals and create a tailored SEO strategy to help you achieve them.

To do that, I research your target market and audience and even evaluate your competition to:  

Based on my findings, I prepare the content strategy, and build the monthly SEO content calendar for your SaaS.

Typical timeline: 3-4 weeks

Ana Croissier, Digital Marketing Specialist, Quaderno

I'm completely blown away by the SEO strategy we received.

Pawel delivered more than just the analysis of our current situation, the market and the opportunity. We got a detailed, actionable plan to help us reach our goals. With this, we now know exactly what to do to increase our traffic and signups.

Thank you, Pawel!

Stage 2. Current assets optimization and quick wins

As part of the strategy research, I conduct extensive SEO audits of your site and content. The goal for these audits is to:

Based on these findings, I create a list of recommendations to improve before we begin creating new content. I implement all content-related recommendations myself, and work with your dev team to go through the list of technical SEO issues.

Typical timeline: 2-4 weeks (depending on the amount of content assets you have already and the amount of revisions required.)

Craig Hewitt, CEO,

Pawel exceeded my expectations by a long shot on this project.

In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.

Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.

I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.

Stage 3. SEO content creation

Next, I begin to implement the roadmap, producing new content every month and measuring its impact.

As part of the process, I create content briefs and let you review each outline before I begin writing. You also review the draft and have a chance to add or edit things before publication.

Typical timeline: 6-12 months (depending on your current search visibility, and the amount of new content required.)

Jami Oetting, Director, Brand & Editorial, HubSpot

Pawel, you did more than fill an SEO copywriting need for us; you got results!

Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month.

You made it easy for me to know what you needed with an easy onboarding and education process. You were invaluable during the process by providing expertise on the subject matter.

Thank you!

Jedrzej Meder, SEO and Content Lead, Tidio

Pawel is fantastic! He helped build our blog from scratch, and what a job he's done!

Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

His other content performs at a similar level.

Stage 4. Performance analysis and campaign optimization

Every month, I monitor the performance of your content – rankings, traffic, and other metrics you care about. I report on your progress monthly (and I also create a real-time SEO KPI dashboard where you can track the impact of my work on your business in real-time.)

But apart from that, I also dedicate time every quarter to review the content's performance, identify under-performing pages, and optimize them to maximize their impact.

Finally, I also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy.

Typical timeline: Ongoing + 1-2 week-long review and content refresh session every quarter (depending on the number of pages that need extra work.)

Wondering whether we're a fit?

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