SEO-driven Content for SaaS

Smashing Copy is a boutique SaaS content marketing agency focusing on SEO. We plan and create content that helps SaaS startups like yours drive more visitors and leads from the organic search.

SEO-driven content writing for SaaS.

Why hire us: 12 years in business8 years of working exclusively with SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters

SaaS companies like yours get our help when fighting to put their brands at the top

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Just some of the companies we've worked with

The SEO content marketing team for your SaaS

Photo of Pawel Grabowski, SEO consultant and content strategist for SaaS.

Hi, my name is Pawel Grabowski. I am an SEO consultant and SEO copywriter for SaaS.

I launched Smashing Copy, my boutique SaaS content marketing agency, with you in mind – a busy marketer or founder who needs to create more content to increase search engine rankings, drive greater organic traffic, engage the target audience, generate leads, and outrank more established competitors.

But let me tell you specifically why we’re the best SEO content agency for your SaaS:

First, we have the experience to plan SEO content strategies that drive rankings and revenue

I combine 12 years of professional SEO experience with 8 years spent helping SaaS brands exclusively.

My colleagues - all amazing SaaS writers - share a similar experience. Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies like yours.

We get SaaS like no other too

That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

Plus, we've been helping SaaS brands for quite some time

We’ve been in business for 12 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, optimized their existing content to maximize its search potential.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

With our help you will...

  • GET YOUR SaaS FOUND ONLINE. Position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. Grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. Engage with visitors who are interested in your product and convert them into your funnel
  • OUTRANK MORE ESTABLISHED COMPETITORS. Our research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

Startups and established SaaS brands have worked with us to grow their businesses

Here's an example of traffic our client receives with just one piece of content we wrote for them

Analytics data showing traffic to a piece of content.

Here's feedback from another client sharing some of the results we've delivered for them

Pawel and his team are  fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Mader, SEO and Content Team Lead,

How we help you leverage SEO and content to grow your SaaS

Strategy & Planning

Content Production

  • Blog posts
  • Long-form content
  • SEO pillar pages
  • Content hubs
  • eBooks and other lead magnets

SEO Consulting

  • Site and content audits
  • Content refresh
  • Content pruning
  • Performance monitoring and campaign optimization

Why SaaS startups trust us with their SEO and content marketing month after month after month

SaaS SEO & Content Experts

We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.

Small & Nimble

We’re a small, boutique SaaS content agency. There are only three people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.

Personal Approach

Because we're small, and we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.

What our clients say

Pawel and his team are  fantastic content writers for SaaS. They helped build our blog from scratch, and what a job they've done!

Just one piece of the content they created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly.

Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,

Pawel, you did more than filling a content need for us; you got results!

Both pillar pages you guys wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us.

Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot

Smashing Copy is our go-to SaaS content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth.

With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,

We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast.

Kate Pletneva – Marketing Manager, SEMrush

Still wondering whether we're a fit?

See how we approach SaaS SEO

Every SEO content agency is different. We all approach planning and delivering SEO content strategies in our unique ways.

Check out how we do it, and see if our way of thinking of SEO matches what you'd expect from your content agency.

See our SaaS SEO guide

Request our intro pack

We'll reply within 24 hours and send you a link to our Intro Pack.

The document will tell you everything you need to know about us, the value we deliver to SaaS brands like yours, our rates, and more.

Request the intro pack

Check out the content we've written for clients

Take a look at our portfolio. See if our writing style and the way we communicate information matches how you'd like to talk about your brand.

If so, we'd probably work very well together.

View our portfolio

Smashing Copy is a boutique content marketing agency for SaaS. We create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads.