About Smashing Copy

Smashing Copy is a boutique content production company for SaaS brands. We combine strategy, SEO, and copywriting expertise to help SaaS companies get found online, boost rankings, increase organic traffic, and get more demos and trials.

Smashing Copy launched in 2010 as a freelance business by SEO consultant and SEO copywriter, Pawel Grabowski. We've been quietly growing since then and today we're a small*, highly-experienced team of SEO consultants and content writers.

Each of us has their own field of expertise. As a result, we can deliver a wide range of content formats, and write about a huge range of topics and industries with ease.

(And even if we don't already understand your target market and product, our vast experience and laser-focus on SaaS means that we have the processes and workflows allowing us to get up to speed with them pretty quickly.)

Our goal is to help people like you - busy SaaS founders and marketers who need more content to get their SaaS found online, boost rankings, increase organic traffic, and sign more demos and trials.

* In case if you're wondering, ahah, we see size as one of our major strengths. We don't have any salespeople or project managers. Here, you never work with a nameless writer, whose experience or expertise is a mystery to you. You get us - Three people who collaborate directly with you to plan and create content that scales your SaaS.

Here's more on what that means for you.

Our promise to you

Because we are a tiny, boutique agency, we get personally invested in your success.

Since we work only with a handful of clients at a time, to us, you’re never just another account on the books. We build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.

Here are just some of the examples of how this works in practice:

  • You always get an immediate and personal response directly from the people who work on your strategy. We're also transparent in everything that what we do. You can track our progress on a dedicated SEO dashboard where you can also monitor the impact of our work on your business in real-time. And we have a call with you once a month to discuss the strategy.
  • You are our only client in your niche for the duration of our engagement, effectively locking your competitors from accessing our deep SEO and content marketing expertise to get more traffic and signups.
  • And you also get unrestricted access to all of our SEO experience, expertise as well as all the workflows, processes, and playbooks we've developed over the years. We won’t hold anything back when fighting for your rankings, traffic, and search visibility.

So, when you work with us, you choose an SEO content agency that specializes in your market only – B2B SaaS. You select a partner with specific expertise required to push your brand to the first page rankings. And you  work with the company whom many amazing and respected brands – Hubspot, Close, SEMrush, Drift, AdEspresso, and more – have trusted to deliver successful SEO-driven content programs already.

Meet the team

SEO content strategist at Smashing Copy

Pawel Grabowski

SEO Consultant, Content Strategist, SEO Copywriter

12 years of experience in SEO. 8 years of working in the SaaS industry exclusively. An impressive list of current and former clients, including HubSpot, Close, Ahrefs, and more. Incredible ability to identify what content makes Google tick… Pawel is a SaaS SEO force to be reckoned with.

Pawel specializes in building roadmaps that help our clients deliver more targeted organic traffic and website conversions. He also creates and optimizes our clients’ content and has been known for being able to breathe new life and rankings into any old content asset.

Roli Jain SaaS writer at Smashing Copy

Roli Jain

SaaS Writer

Roli is an experienced content creator with over 3 years of experience writing SEO-optimized content. She’s one of the few writers with a true knack for creating content that’s both conversational and engaging AND drives incredible rankings and conversions.

Our clients concur.

Roli is Smart blogger certified and has worked with numerous SaaS companies. Her blog posts, long-form content, and other assets have generated thousands of organic visits and signups for companies.

SaaS writer Tereza Litsa

Tereza Litsa

SaaS Writer

Tereza is an exceptional writer, who brings over 10 years of digital marketing and copywriting experience to our projects. She has created top-ranking content for some of the most challenging niches we’ve ever had to work in (think social media!). She’s one of those rare writers with the skill and experience to know how to research, plan, and craft content that both users and Google love unconditionally.

Smashing Copy is a boutique content marketing agency for SaaS. We create content that helps startups like yours get found online, boost rankings, and drive more traffic and leads.